[1]
Sohail Raza, Arslan Ali, Muhammad Shahjahan, Ehtesham Sajjad and Waleed Khan 2026. Comparative Evaluation of Deceptive Advertising Practices and Their Impact on Customer Loyalty: Evidence from Jazz, Telenor, and Ufone in Pakistan’s Telecom Sector. `. 5, 2 (Jun. 2026), 2062–2071.