(1)
Zoha Maryyam; Hira Shaheen; Sohail Raza; Muhammad Hammad Altaf; Amaaz Ahmed Saeed; Adeena Anees. EXPLORING BRAND EXPERIENTIAL SATISFACTION THROUGH CONSUMER BRAND ENGAGEMENT: A QUANTITATIVE ANALYSIS IN THE BEAUTY SECTOR. ASSAJ 2025, 3, 1588-1597.