IRAM ARSHAD; DR. EJAZ AHMED; HAFIZ MUHAMMAD HANIF; FAIZ RASOOL ZAKA. Customer Participation Behaviour and Brand Equity: The Moderating Role of Fraud Prevention in Digital Banking. `, [S. l.], v. 5, n. 01, p. 434–449, 2026. Disponível em: https://assajournal.com/index.php/36/article/view/1321. Acesso em: 3 feb. 2026.