ZOHA MARYYAM; ATTAH FAREED KHAN; ALEENA FATIMA; HASSAN ALI KHAN; DILAWAR AHMED. The Impact of Self-Brand Congruence on Consumer Brand Engagement. Evidence from Retail Apparel Brands in Pakistan. `, [S. l.], v. 4, n. 01, p. 1844–1864, 2025. Disponível em: https://assajournal.com/index.php/36/article/view/677. Acesso em: 6 aug. 2025.