NADIR HUSSAIN; MUHAMMAD SHOAIB; MUHAMMAD EHTISHAM HANIF; MUHAMMAD SHAHZAD*. AI IS THE KEY TO CUSTOMER-CENTRICITY: ANALYSIS OF CONSUMER PURCHASE INTENTION AND INVOLVEMENT THROUGH AFFECTIVE CONNECTION. `, [S. l.], v. 2, n. 4, p. 568–584, 2024. Disponível em: https://assajournal.com/index.php/36/article/view/89. Acesso em: 4 apr. 2025.