Hamza Rashid, Aamir Shahzad and Maleeha Yousaf (2026) “The NIEM Framework: Netnographic Intelligence and Institutional Branding in Pakistani Higher Education”, `, 5(01), pp. 3743–3754. Available at: https://assajournal.com/index.php/36/article/view/1709 (Accessed: 2 July 2026).