Mr. Sohail Raza, Safi Ul Hassan Khan, Ans Awan and Waqas Ahmed Elahi (2025) “The Impact of Misleading Advertisements and Underlying Drivers on Customer Loyalty in Pakistan’s Telecom Sector”, `, 3(02), pp. 737–746. Available at: https://assajournal.com/index.php/36/article/view/373 (Accessed: 19 May 2025).