Qaisar Hayat Khattak, Qurat Ul Ain Shah and Qazi Arsalan Shah (2024) “LINGUISTIC ALCHEMY: EXPLORING THE MORPHOLOGICAL DEVIATIONS TECHNIQUE FOR MODIFYING CONSUMER PERCEPTION IN PAKISTAN’S PRINT MEDIA ADVERTISEMENT”, Advance Social Science Archive Journal, 2(4), pp. 84–94. Available at: https://assajournal.com/index.php/36/article/view/46 (Accessed: 18 October 2024).