[1]
Muniza Syed, Osama Ahmed, Einas Azher, Shah Salman, Hafiz Muhammad Ahmed Siddiqui, and Sadia Javed, “THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF TRUST, CONTENT, CONSUMER ENGAGEMENT, AND POPULARITY”, ASSAJ, vol. 3, no. 01, pp. 147–166, Jan. 2025.