Anam Hussain, Sohail Anwar, Musarrat Ullah Khan Afridi, and Zeeshan Ullah, “Plasticizers and Superplasticizers in Concrete Technology: Technical Performance, Market Dynamics and Sustainability Pathways in a Developing Construction Economy”, ASSAJ, vol. 5, no. 01, pp. 2923–2947, Mar. 2026.