Mahnoor Qamar, Faizan Ashfaq, Sheraz Anjum, Dr. Yasir Aftab Farooqi, Rizwan Umer, and Farwa Bugvi, “When Clean Labels Signal Sustainability: Perceived Healthiness and Green Brand Image as Pathways to Purchase Intent”, ASSAJ, vol. 5, no. 01, pp. 6958–6976, Mar. 2026.