Qaisar Hayat Khattak, Qurat Ul Ain Shah, and Qazi Arsalan Shah. “LINGUISTIC ALCHEMY: EXPLORING THE MORPHOLOGICAL DEVIATIONS TECHNIQUE FOR MODIFYING CONSUMER PERCEPTION IN PAKISTAN’S PRINT MEDIA ADVERTISEMENT”. Advance Social Science Archive Journal, vol. 2, no. 4, Oct. 2024, pp. 84-94, https://assajournal.com/index.php/36/article/view/46.