Ali Ashraf, Muhammad Irfan Ali, and Farhan Tariq. “User-Generated Content and Buying Behavior on Instagram: The Moderating Effect of Brand Trust”. ` 4, no. 02 (December 31, 2025): 3868–3882. Accessed February 5, 2026. https://assajournal.com/index.php/36/article/view/1344.