Nadir Hussain, Muhammad Shoaib, Muhammad Ehtisham Hanif, and Muhammad Shahzad*. “AI IS THE KEY TO CUSTOMER-CENTRICITY: ANALYSIS OF CONSUMER PURCHASE INTENTION AND INVOLVEMENT THROUGH AFFECTIVE CONNECTION”. ` 2, no. 4 (December 11, 2024): 568–584. Accessed April 4, 2025. https://assajournal.com/index.php/36/article/view/89.