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Sumra Sajida Tufail, Syed Ainuddin, Ghulam Murtaza, Farhana Amir Ali, Imran Khan, Shabana Faiz*. THE EFFECT OF COGNITIVE, AFFECTIVE AND RISK PERCEPTION FACTORS IN INFLUENCING PUBLIC PREVENTIVE BEHAVIOR TOWARDS COVID-19 IN QUETTA. ASSAJ [Internet]. 2025 Jan. 14 [cited 2025 Jan. 18];3(01):227-44. Available from: https://assajournal.com/index.php/36/article/view/140