https://assajournal.com/index.php/36/issue/feed ` 2026-04-15T04:14:49+00:00 Dr. Faizan Khan editor.assaj@gmail.com Open Journal Systems <p>The <strong>Advance Social Science Archive Journal</strong> (ASSA Journal) is a platform for researchers to share their work in the field of social sciences. It aims to provide a high-quality, open access forum for the dissemination of research findings and to promote collaboration among scholars.</p> https://assajournal.com/index.php/36/article/view/1595 Methodological Foundations of Legal Research: A Critical Examination of Doctrinal, Comparative, and Socio-Legal Approaches 2026-04-15T04:14:49+00:00 Mr. Ayaz Khan shahab.rehman@kust.edu.pk Aisha Nayab Qureshi shahab.rehman@kust.edu.pk Professor Dr. Muhammad Zubair Khan shahab.rehman@kust.edu.pk <p><em>Legal research methodology has undergone significant transformation over the past several decades, evolving from traditional doctrinal analysis toward increasingly interdisciplinary and empirical approaches. This paper provides a comprehensive critical examination of three foundational methodological paradigms in contemporary legal scholarship: doctrinal legal research, comparative law methodology, and socio-legal studies. Through systematic analysis of recent scholarly developments, this study evaluates the epistemological foundations, methodological procedures, strengths, and limitations of each approach. The paper argues that while doctrinal research remains essential for maintaining legal coherence and normative clarity, its integration with comparative and socio-legal methodologies offers the most robust framework for addressing complex legal challenges in an era of globalization and rapid social change. The analysis draws upon verified scholarly sources to demonstrate how methodological pluralism has become not merely an academic preference but a necessity for effective legal research. This study contributes to the ongoing discourse on legal research methodology by proposing a synthesized framework that preserves the rigor of traditional doctrinal analysis while incorporating the contextual insights of comparative and empirical approaches.</em></p> <p><strong><em>Keywords:</em></strong><em> Legal Research Methodology, Doctrinal Research, Comparative Law, Socio-Legal Studies, Empirical Legal Research, Interdisciplinary Legal Scholarship</em></p> 2026-04-15T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1594 Impact of Relationship Marketing on Customer Loyalty, moderating effect of Commitment and Trust: Age and Management Type as a moderator in SMEs 2026-04-14T20:17:54+00:00 Dr. Sayyed Adnan Shabbir drsaeedk889@gmail.com Mehmona Rafaqat drsaeedk889@gmail.com Misbah Batool drsaeedk889@gmail.com <p><em>In today's extremely competitive market place, customer loyalty is believed to have a pivotal role in the achievement of corporate sector. This study investigates the influence of relationship marketing on customer loyalty, while interceding trust and commitment. Research in this area says that acquiring customers are cost effective, so companies must emphasize on retaining the existing customers. Relationship marketing is an effort towards identification of the factors which may have a positive bearing upon customer loyalty in SME’s. The data collected was from 300 customers and 15 different stores in Rawalpindi/ Islamabad, Pakistan. Study was cross sectional and data collection was done on 5-point Likert scale which makes it a quantitative study. The outcome of testing hypothesis illustrates that the relationship marketing has a noteworthy role on the customer loyalty, along with customer trust and commitment, pays a vital role in maintaining a strong relation-ship between them. For store owners/managers, the present study has important implications in terms of creating an overall climate within store which stress the importance of creating and preserving relationship with clienteles. Finally, implementations are strained from these outcomes, limitations and future research guidelines are also proposed.</em></p> <p><strong><em>Keywords</em></strong><em>: Relationship Marketing, Customer Loyalty, Trust, Commitment, SME’s</em></p> 2026-04-14T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1593 A Comparative Study of Great Power Conflicts and Islamic Principles of Jihad and Diplomacy 2026-04-14T18:12:54+00:00 Asma Musharaf nisar.mehmood@kust.edu.pk Associate Professor Dr. Naseem Akhter nisar.mehmood@kust.edu.pk <p><em>This study is a comparative analysis of the great power struggles and the Islamic values of jihad and diplomacy in the modern international system. It also looks critically at the way hegemonic states engage in power politics due to political interests, economic assets and ideological confrontations to often result in long term instability, civilian casualties and degradation of international norms. The research specifically concentrates on the crisis in 2026 in Iran, caused by the US-Israel collaborative military operation Operation Epic Fury that took place on February 28, 2026, and led to the destruction of Iranian military, nuclear, and leadership facilities, which caused regional spurring, Strait of Hormuz disruption, and a tenuous ceasefire at the beginning of April 202 The paper uses the Quranic teachings and Prophetic traditions as the basis of understanding the Islamic ideas of jihad as being mainly defensive, justice-seeking, and adhering to stringent ethical guidelines of engagement that emphasize the safety of non-combatants, proportionality, and war as a final option. It compares this to the current realpolitik whose aggression and collateral damage is often normalized. The study also examines Islamic diplomacy in the light of the strategies of the Prophet Muhammad (</em><em>ﷺ</em><em>) such as the Treaty of Hudaybiyyah, which is evidence of strategic forbearance, adherence to pacts and avoidance of confrontation in favor of compromise. An explicit case study of the Iran-US conflicts proves that though power-based strategies only worsen the situation, Islamic concepts are a more morally appropriate and practically realistic model that focuses on mediation, toleration, and peacebuilding. The possibility of the Ummah in the form of institutions such as the OIC is brought out as a channel of ethically resolving conflict. The paper concludes that Islamic ideas of jihad and diplomacy offer a strong moral alternative to the current approaches of great power that encourage long-term peace based on justice, and not dominance. It provides policy suggestions to statesmen and indicates the future research path on the implementation of these rules in hybrid warfare and multilateral venues.</em></p> <p><strong><em>Keywords:</em></strong><em> Great power conflicts, Islamic jihad, Islamic diplomacy, power politics, Operation Epic Fury, Iran-US tensions 2026, just war theory, conflict resolution, mediation, global peacebuilding</em></p> 2026-04-14T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1592 Social Capital and Desistance: A Qualitative Analysis of Incarcerated Juveniles' Experiences in Pakistan's Juvenile Justice System 2026-04-14T07:11:10+00:00 Rizwan Ali shahab.rehman@kust.edu.pk Dr. Abid Hussein Khan shahab.rehman@kust.edu.pk Shakeel Ahmad Rajper shahab.rehman@kust.edu.pk <p><em>The juvenile justice systems of the low- and middle-income countries have focused on legal conformity to the international conventions including the UNCRC, but legal adherence often fails to provide social reintegration. The data were reinterpreted through a social capital lens to explore desistance-related themes. The present research changes the analytical emphasis on structural implementation to the socio-psychological desistance processes by focusing on the perceived role of social capital in the desistance process among incarcerated juveniles in Pakistan. The qualitative socio-legal design was used to conduct semi-structured interviews with 30 incarcerated juveniles, 8 civil judges/judicial magistrates and 20 legal practitioners (advocates and prosecutors) in Karachi. Using the typology of bonding, bridging, and linking social capital, our thematic analysis shows a serious paradox of access versus impact: almost all juvenile prisoners said that they had universal access to legal services, and educational opportunities, but nearly one-third of population believed that they had positively changed as a result of rehabilitation programs. Judges came to a unanimous opinion that the absence of rehabilitation infrastructure is the most significant obstacle in the way of restorative sentencing, and legal practitioners emphasized the failure to implement the Juvenile Justice System Act 2018, and demanded independent rehabilitation centers. Results showed that bonding social capital (family/peer support) is fairly strong yet not enough to create desistance, and bridging capital (relationships to employment, mentors, diverse social groups) and linking capital (institutional trust and advocacy) are extremely weak, a phenomenon known as a bonding trap, and which impairs long-term desistance. The paper concludes that community-based initiatives in LMICs should be characterized as network-promoters that proactively create both bridging and linking relationships based on vocational training and employment placement, mentorship contracts and formalized relationships with civic institutions. Policy recommendations are mandatory quality audits of reintegration using social capital measures, amendment of law enforcement standard operating procedures to construct linking capital, and creation of special juvenile rehabilitation facilities that deliver trauma-informed, self-efficacy-building care. The paper provides a practical framework of how to transform juvenile justice by changing it to an asset building model, by contributing empirical evidence in a South Asian context to the growing body of literature on social capital and desistance.</em></p> <p><strong><em>Keywords:</em></strong><em> Juvenile Justice, Social Capital, Desistance, Bonding, Bridging, Linking, JJSA, Rehabilitation</em></p> 2026-04-14T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1591 Macroeconomic Instability in Pakistan: The Interplay of Inflation Dynamics, Debt Sustainability, and Energy Sector Inefficiencies under IMF Programs 2026-04-13T17:41:49+00:00 Dr. Tasneem Akhter drsaeedk889@gmail.com Dr. Syed Hilal Mubarak drsaeedk889@gmail.com Dr. Syed Fahad Ali Shah drsaeedk889@gmail.com <p><em>This study investigates the interconnected dynamics of inflation, public debt, and energy sector inefficiencies in Pakistan over the period 2000–2026, focusing on the post-IMF program context. Pakistan’s economy has faced persistent macroeconomic challenges, including high inflation, rising fiscal deficits, and an acute energy crisis characterized by circular debt. These factors not only undermine price stability but also constrain industrial growth and overall economic development. Using annual data from the Pakistan Bureau of Statistics, the State Bank of Pakistan, and the World Bank, this research employs advanced time-series econometric techniques, including the Autoregressive Distributed Lag (ARDL) model and Vector Autoregression (VAR/VECM), to analyze both short-run and long-run relationships among key macroeconomic variables such as inflation (CPI), interest rates, public debt, circular debt, industrial growth, and exchange rates.The findings provide evidence on the effectiveness of monetary policy in controlling inflation amidst structural and external vulnerabilities, and they reveal the significant impact of circular debt on industrial productivity. The simulated ARDL, VAR, and VECM results highlight the short-term dynamics, causal relationships, and long-run equilibria that are critical for formulating macroeconomic policy. The study emphasizes the need for integrated policy measures that combine fiscal prudence, energy sector reform, and strategic monetary interventions to stabilize inflation, enhance debt sustainability, and promote industrial growth. These insights are expected to guide policymakers in designing resilient macroeconomic strategies for Pakistan in the post-IMF era.</em></p> <p><strong><em>Keywords</em></strong><em>: Macroeconomic Instability in Pakistan, Inflation Dynamics, Debt Sustainability, Energy Sector and Inefficiencies under IMF</em></p> 2026-04-13T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1590 The Institutional Paralysis in Asymmetric Conflict: Testing Neoliberal Institutionalism Through The Gaza Crisis 2026-04-13T17:16:45+00:00 Muhammad Ansaar Mehsood nisar.mehmood@kust.edu.pk Muhammad Idrees nisar.mehmood@kust.edu.pk Zahidullah Jabarkhail nisar.mehmood@kust.edu.pk <p><em>International institutions are usually regarded as the instruments that can be used to control conflict, enforce the international law, and safeguard civilians. According to Neoliberal Institutionalism, state behavior can be restrained, and humanitarian damage can be reduced through rules, norms, and interaction between institutions. These assumptions are critical in the Gaza crisis. International law adherence was extremely low and even with the existence of political, legal, and humanitarian institutions, there were still massive civilian sufferings. This research paper reviews the work of international institutions in the Gaza crisis to determine the disparity between the mandate of the institutions and empirical results. The study examines the roles of the United Nations Security Council, international legal institutions and humanitarian agencies using a qualitative analysis, which is informed by secondary data, which includes institutional reports, legal proceedings, and scholarly sources. The results indicate a tendency of institutional engagement that has not been enforced influenced by political paralysis, power asymmetry as well as geopolitical interests. Institutions were still functionally alive but substantively dead in changing the conflict dynamics or protecting civilians. The paper proves that institutional efficiency is very conditional and limited in asymmetric conflict. The Gaza case underscores the constraints of the neoliberal institutionalist expectations and more generally the issue of the ability of world governing frameworks to limit conflicts in circumstances of power domination.</em></p> <p><strong><em>Keywords:</em></strong><em> Gaza Crisis, Neoliberal Institutionalism, Power Politics, UN, Security Council, Israel, Palestine</em></p> 2026-04-13T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1589 Green Consumerism and Contemporary Fiction: An Eco-Marxist Study 2026-04-13T17:01:52+00:00 Rakia Imtiaz drsaeedk889@gmail.com Prof. Dr. Nailah Riaz drsaeedk889@gmail.com <p><em>This article interrogates the complex portrayal of green consumerism within contemporary fiction through the theoretical lens of Eco-Marxism. It argues that while literature often reflects the growing societal push towards environmentally conscious purchasing, it simultaneously subjects this phenomenon to a rigorous critique, exposing its limitations and contradictions within the overarching structure of capitalism. By analyzing a selection of key contemporary novels, including Richard Powers's The Overstory, Paolo Bacigalupi's The Water Knife, Abbi Waxman's The Garden of Small Beginnings, and Christy Lefteri's The Beekeeper of Aleppo, this research demonstrates how narrative fiction serves as a vital medium for Eco-Marxist thought. These works not only depict the commodification of nature and the ensuing ecological crises but also problematize the notion that individual consumer choice can suffice in addressing systemic failures. The findings suggest that contemporary eco-fiction functions as a powerful pedagogical tool, challenging the ideologies of green capitalism and advocating for a fundamental, systemic transformation towards ecological socialism as the only viable path to genuine sustainability.</em></p> <p><strong><em>Keywords</em></strong><em>: Eco-Marxism, Green Consumerism, Contemporary Fiction, Ecocriticism, Capitalism, Sustainability, Commodification of Nature</em></p> 2026-04-13T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1588 A Critical Evaluation of Pakistan National Climate Change policy 2012 2026-04-13T10:44:27+00:00 Abdul Basit (Corresponding Author) shahab.rehman@kust.edu.pk <p><em>This study demonstrates a critical evaluation of Pakistan's National Climate Change Policy 2012, investigating its effectiveness in addressing the country's growing environmental challenges. The research examines the key policy objectives, implementation strategies, and institutional framework in relation to climate change adaptation and mitigation. It appraises the extent to which policy corresponds with international climate commitments and sustainable development goals; nevertheless, it identifies the gaps in governance, execution and monitoring operations. Specifically, attention is given to the sectoral responses, evapotranspiration, agriculture, water resources, and disaster risk management. Furthermore, the study explores the role of stakeholders, policy coherence, and institutional capacity in shaping climate outcomes. Findings reveal that the policy provides a comprehensive framework. Nevertheless, its influence has been constrained due to weak implementation, limited resources, and coordination challenges.</em></p> <p><strong><em>Keywords</em></strong><em>: National Climate Change Policy 2012, NCCP 2012, Pakistan, Climate Change Policy </em></p> 2026-04-13T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1582 Contribution of Social, Moral & Fiscal Family Support on Sports Achievements of Players of Punjab Province 2026-04-08T18:04:07+00:00 Afifa Iqbal nisar.mehmood@kust.edu.pk Dr. Irfan Ullah Bangash nisar.mehmood@kust.edu.pk Faiqa Iftikhar nisar.mehmood@kust.edu.pk Saman Fatima nisar.mehmood@kust.edu.pk Fizzah Batool nisar.mehmood@kust.edu.pk <p><em>The main purpose of the study was to find out how social, moral, and financial support of family affects Punjabi athletes' sporting accomplishments. Quantitative metrics were the foundation of the previous study. All student-athletes from Punjab public universities made up the population of this study. For the study, 2000 volunteers in total were enlisted. One thousand survey cases made up the sample size. Using a purposive sample approach, the target group consisted of student-athletes between aged (19 to 25), who were keenly participating in sports at university level. Two self-made structured questionnaires were used to gather data. Both descriptive (mean, percentage, &amp; standard deviation) and inferential statistic were used. Multiple linear Regression was used to assess the influence of social, financial and moral support of family on sports achievement of athlete at university level. All statistical analyses were carried out using SPSS. The results investigated that all the independent variable (social, moral and fiscal support of family) had significant contribution athlete’s achievements in sports. It was concluded that if proper contribution of social moral &amp; fiscal family support provided to the Punjab Province players, this might have significance of positive effect on sports achievements. </em></p> <p><strong><em>Keywords:</em></strong><em> Social, moral, &amp; fiscal support, athletes, sports achievements, &amp; university level.</em></p> <p><em>https://doi.org/10.5281/zenodo.19475158</em></p> 2026-04-08T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1576 Why Pakistan Needs a Graduated Legal-Criminal Justice Response to Digital Radicalisation: Importance, Necessity, and Applications of the AYAZ KHAN Model 2026-04-07T06:22:54+00:00 Mr. Ayaz Khan shahab.rehman@kust.edu.pk Professor Dr. Muhammad Zubair Khan shahab.rehman@kust.edu.pk <p><em>Digital radicalisation has transformed the legal and institutional landscape of counter-extremism in Pakistan. Online extremist ecosystems now operate through social media, encrypted messaging, video-sharing platforms, and increasingly fragmented digital environments that blur the boundary between protected expression, extremist advocacy, facilitation, and terrorism-linked conduct. Drawing on a wider socio-legal doctoral study, this article explains the importance, necessity, and applied value of the AYAZ KHAN Model, a structured legal-criminal justice framework developed to address digital radicalisation in Pakistan. The article argues that existing law remains fragmented across the Anti-Terrorism Act 1997, the Prevention of Electronic Crimes Act 2016 and its later amendments, regulatory practice, and institutional routines. That fragmentation produces conceptual instability, threshold ambiguity, evidentiary fragility, institutional overlap, and procedural vulnerability. In response, the AYAZ KHAN Model proposes eight integrated components: assessment of risk, yardsticks of legal threshold, authentication and attribution of digital evidence, zoned intervention and response, knowledge-led institutional coordination, human rights and procedural justice safeguards, accountability and appellate review, and neutralization, rehabilitation, and normative reintegration. The article demonstrates why this model is needed, how it improves on both the current Pakistani framework and selected comparative approaches, and where it can be applied across prevention, investigation, prosecution, adjudication, rehabilitation, and policy coordination. &nbsp;It concludes that Pakistan requires not a more punitive but a more coherent, reviewable, and evidence-based response to digital radicalisation.</em></p> <p><strong><em>Keywords</em></strong><em>: Digital Radicalisation, Pakistan, Criminal Justice, Preventive Justice, Digital Evidence, Terrorism Law</em></p> 2026-04-07T00:00:00+00:00 Copyright (c) 2026 ` https://assajournal.com/index.php/36/article/view/1575 Plato’s Theory and the Metaphysical Dualism 2026-04-07T05:53:39+00:00 Qurratulain Sardar, Dr. shahab.rehman@kust.edu.pk <p><em>Plato’s theory of imitation (mimesis) is inherently grounded in the philosophical foundations of the existence of reality. His reflective introspection on arts and poetry deeply echoes in the theoretical doctrines of The Republic and Ion, ascends mainly from the theoretical concerns about reality, knowledge, and existence (Plato, trans. 1997). To Plato, art is inseparable from metaphysics, presents within the paradigm of existing structure of reality, where the eternal world of ideas (perfect) is superior to the world of senses (imperfect,) in other way, the four D reality (world of forms) is where from the ideas flow to the three D world (world of sensory appearance) to become the part of the reality.</em></p> <p><strong><em>Keywords:</em></strong><em> &nbsp;Plato, Metaphysical Dualism, Theory of Forms, Ontology, Epistemology, Reality vs Appearance, Idealism, Utopia</em></p> 2026-04-07T00:00:00+00:00 Copyright (c) 2026 `