DISCURSIVE STRATEGIES USED AS AN ELECTIONEERING TOOL IN POLITICS: A CRITICAL DISCOURSE ANALYSIS OF SELECTED SPEECHES OF POLITICAL LEADERS IN PAKISTAN

Abstract

ABSTRACT

 The purpose of this study is to investigate the discursive strategies employed by politicians during the 2018 election in Pakistan and their impact on the general public. The study aims to identify the prominent discursive strategies used by politicians, examine their effect on voters, and compare the use of these strategies by different political parties and candidates. The study uses Fairclough 3D Model to analyze the speeches made by two major political parties before the election. The study aims to fill the research gap in the area of discursive strategies in Pakistani politics and provide insights into the role of language and discourse in shaping electoral outcomes. The research questions focus on the prominent discursive strategies used by politicians, their impact on voters, and the relative use of these strategies by different political parties. The study is significant in understanding political discourse, the democratic process in Pakistan, and the impact of language on social and political change. The study is purely qualitative, and data is obtained from political speeches made by two major political parties in Pakistan.

Keywords: Discursive Strategies, Political Discourse, Electoral Impact, Fairclough 3D Model, Pakistani Politics