Exploring the Mediating Role of Job Security and Career Development in Digital Technology's Influence on Gig Worker Engagement

Abstract

This study examines the effects of Digital Literacy and Job Security on Employee Participation in the Gig Economy, incorporating Pattern in Gig Economy (uncertainty), Career Growth, and Job Autonomy as mediators, and Managerial Support as a moderating construct. Data were collected from employees in Pakistan and analyzed using SPSS for descriptive and preliminary analysis, followed by Partial Least Squares Structural Equation Modeling (PLS-SEM) for hypothesis testing. Results indicate that Digital Literacy significantly enhances Career Growth and reduces uncertainty, while Job Security strengthens Job Autonomy and mitigates uncertainty. Both Career Growth and Job Autonomy positively influence participation, whereas uncertainty exerts a negative effect. Mediation and moderation analyses confirm indirect effects and the amplifying role of Managerial Support. The findings extend the Self-Determination Theory and suggest practical measures such as digital up skilling, job security initiatives, and supportive management. Policy recommendations include increased investment in education and vocational training, as demonstrated by China’s success in reducing youth unemployment, to curb unemployment, poverty, and economic instability in Pakistan.

Keywords: Digital Literacy, Gig Economy, Job Security, Career Growth, Job Autonomy, Managerial Support, PLS-SEM, Pakistan.

https://doi.org/10.5281/zenodo.18313352