The Indirect Influence of AI Adoption on Employee Engagement: The Mediating Role of Organizational Culture in Khyber Pakhtunkhwa’s Pharmaceutical Sector

Abstract

This research explore how the use of Artificial Intelligence (AI) affects the employee engagement in the pharmaceutical industry within the region of Khyber Pakhtunkhwa (KP), Pakistan, and the mediating effect of organizational culture. The purpose is to investigate the impact of AI implementation on employee engagement with the focus on organizational culture, leadership support, and employee trust as one of the most important factors. The research methodology applied was quantitative and the survey was used to obtain data on 200 employees working in the pharmaceutical industry. The findings indicate that there is a significant positive correlation between the adoption of AI and employee engagement, and the organizational culture plays a significant mediating role. Also the support of AI systems and trust in it were also seen to be important factors that could influence engagement. The paper finds that AI implementation can boost employee engagement provided that it is supported by an encouraging organizational culture, proper leadership, and training that helps foster trust in AI technologies. KP pharmaceutical firms can use these discoveries to increase the satisfaction and productivity of employees during AI integration.

Keywords: AI Adoption, Employee Engagement, Organizational Culture, Pharmaceutical Sector, Leadership Support