Impact of Artificial Intelligence in Human Resource Management: Evaluating the Nexus between AI-Driven Recruitment and Candidate Experience in the Pakistani Banking Sector

Abstract

The study explores the role of artificial intelligence (AI) in human resource management, examining the link between AI-based recruitment and candidate experience in Pakistan's banking sector. An analytical cross-sectional study was carried out for 6 months employing a stratified random sampling design. 150 applicants enrolled (20-40 years) who have experienced AI-based recruiting. The study was conducted in the banking recruitment websites and centers in Pakistan. Information was obtained through a questionnaire and Candidate Experience Assessment Form (CEAF). SPSS used for data analysis with descriptive statistics, Chi-square test and independent t-test. The findings revealed 68% of candidates were satisfied with AI-based recruitment, and 32% dissatisfied. There was a strong link between AI usage and candidate satisfaction (p = 0.002) and a significant difference in satisfaction scores between candidates using AI (p < 0.001). These results suggest that the use of AI enhances efficiency and candidate satisfaction, but raises issues of transparency and human engagement.

Keywords: Artificial Intelligence, Human Resources, Management, Banking Sector