PROFILING WOMEN’S EMPOWERMENT ROLE: FEMINIST POSTSTRUCTURALIST DISCOURSE ANALYSIS OF BBC 100 WOMEN 2015

Abstract

The present study focuses on selected interviews of one hundred of the most inspirational women across the world in 2015 named by the BBC which seeks to better represent women in the BBC's international news output. The BBC 100 Women brings out the stories of those women who are often overlooked but determined to mark their identities in the world. In this paper only five interviews-based video footages are selected through random sampling, and that also from the category of nurses. The study aims at finding out the identical representation of such women through their language performativity in respective discourse. By applying the methodology of Feminist Poststructuralist Discourse Analysis, the study aims at throwing light on issues faced by women more necessarily variant practices to solve these issues. The study further seeks to find the women’s issues being nursing women by analyzing the spoken interviews in qualitative way. The present study also oversees as to how these women are defying stereotypes in the world. The analysis leads to observe the women’s strategy of using emphatic language which results in making their position strong. The result also indicates discursive ideologies of feminist discourse across the world and how by speaking women are finding their ways through competing discourses for empowerment.

Key Words: Feminism, Feminist Discourse. FPDA, language performativity, empowerment