Exploring The Impact of Artificial Intelligence on Strategic Decision-Making in Multinational Corporations

Abstract

Artificial Intelligence has become a game-changer for businesses in today's world, influencing how multinational companies make and act on strategic decisions. This study aimed at the effect of artificial intelligence on strategic decision making in multinational corporations in Pakistan. The researchers used a sequential explanatory mixed methods design where quantitative data were collected with a structured survey questionnaire from 120 middle and senior level managers and qualitative data from 15 purposively selected executives were collected using semi-structured interviews. Descriptive statistics, correlation and multiple regression analysis were used to analyze quantitative data and thematic analysis was used to analyze qualitative data in SPSS (Version 26). The results indicated that the use of Artificial Intelligence had a significant impact on the efficiency of decision-making, predictive accuracy, and competitive positioning of the Pakistani multinational corporations. However, there were challenges in technological infrastructure, employee preparedness and data governance that came up as significant barriers. The study found that developing a framework for the integration of AI in the Pakistani business environment was crucial to unlocking the full potential of AI in high-level organizational decision-making.

Keywords: Artificial Intelligence, Multinational Companies, Strategic Decisions Making, Regression Analysis, Pakistani Multinational Corporations.