Effectiveness of AI Tools in English for Occupational Purposes: Enhancing Pragmatic Competence and Fluency

Abstract

This present study aims to determine the efficacy of the use of the AI-generated conversational chatbots in the pragmatic competence and genre-precise fluency of English for Occupational Purposes (EOP) students who need outcome-driven and contextually appropriate assessment. Mixed methods were used when evaluating 40 undergraduate business students, with the experimental group in an email immitating setting with a custom AI Chatbots, while the control group were given with the feedback of moderator.  To qualify the politeness strategies, lexical and structural changes towards the professional genres, both the pre test and post test and as well as qualitative reflections were analyzed. The study shows that in achieving the pragmatic competence knowledge and to decrease the anxiety frequent communications with AI chatbots work. Overall, the use of Artificial Intelligence in specialized language courses develop independence and productively connects teaching and learning with professional communication. The results of this study would be helpful inputs for those who would like to teach language and want to design the syllabus productively with the help of developing technologies in the context of EOP.