The Impact of Digital Media on English Language Learning among University Students: A Quantitative Study

Authors

  • Eisha Tanvir M.Phil. Scholar, Department of English, University of Okara, Okara, Pakistan.
  • Dr. Muhammad Ahmad Visiting Lecturer, Department of English, University of Okara, Okara, Pakistan.
  • Ali Ahmad (Corresponding Author) M.Phil. Scholar, Department of English, University of Okara, Okara, Pakistan.

Abstract

The aim of the present study was to explore the influence of digital media on the learning of English language for university students studying at University of Okara. This study utilized a quantitative research approach and used a questionnaire to gather data from 375 undergraduate and postgraduate students. Data was analyzed with SPSS Version 26, descriptive statistics, Pearson correlation and simple linear regression analyses. The results of the analysis showed that digital media has positive impacts on vocabulary development, reading skill, writing skills, listening skill, speaking ability, motivation, and achievement in English language learning. Moreover, there was also a positive relationship between the use of digital media and the results of English language learning. The results of regression analysis showed that digital media significantly predicted students' language learning success. These results suggest that digital media is a good educational medium for enhancing English language learning and fostering students' participation in higher education.

Keywords: Digital Media, English Language Learning, University Students, Language Learning Outcomes

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Published

2026-03-15

How to Cite

Eisha Tanvir, Dr. Muhammad Ahmad, & Ali Ahmad (Corresponding Author). (2026). The Impact of Digital Media on English Language Learning among University Students: A Quantitative Study. `, 5(01), 3649–3668. Retrieved from https://assajournal.com/index.php/36/article/view/1903

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