Changes in Gender Stereotype and its Change in Society’s Perception of Gender Roles related to Career Choices and Handling House Chores

Abstract

In the present study, the changes in gender stereotype and its change in society’s perception of gender roles have been analyzed from the perspective of career choices and handling house chores. Preliminary motive of this research is to analyze, how brown people’s choices for career and home chores directly or indirectly impact gender stereotypes. The study is formal and causal in nature. Moving towards the time dimension, it is a cross-sectional study. The convenience sampling (non-probability sampling) technique has been used. The quantitative research method is selected to collect data from respondents including close-ended questions through questionnaires. Random individuals from different institutes in Lahore considering the equal proportion of male and female respondents have been targeted. This study conducted the survey by reaching the students having age range of 13 to 34 from various universities and colleges located in Lahore. The present study wants to figure out whether brown people’s choices are based on gender stereotypes created by society. The sample size is restricted to about 100. The tools used for analysis are SPSS and smart PLS 2.0.

Keywords: Gender Stereotypes, House Chores, Career Choices.