Eco-Linguistics and Sustainability: Language as a Tool for Environmental Responsibility
https://doi.org/10.55966/assaj.2025.4.1.097
Abstract
Eco-linguistics, an interdisciplinary field merging linguistics and ecological studies, examines how language shapes human perceptions and behaviors toward the environment. This research explores the role of language in promoting environmental responsibility by analyzing discursive practices, metaphors, and narratives that either reinforce unsustainable paradigms or advocate for ecological sustainability. Drawing on theoretical frameworks from Halliday’s systemic-functional linguistics and the "ecosophy" of Arran Stibbe, the study investigates how linguistic choices such as anthropocentric metaphors ("conquering nature") versus ecocentric terminology ("living in harmony with ecosystems") influence policy-making, education, and public awareness. Case studies include comparative analyses of environmental discourse in corporate sustainability reports, indigenous communities’ eco-centric lexicons, and climate change communication in media. The findings reveal that language can either perpetuate exploitative attitudes or foster a sense of interconnectedness with nature, as evidenced by indigenous languages that embed ecological ethics grammatically. The study also critiques the dominance of neoliberal "greenwashing" rhetoric, which often obscures systemic environmental harm. By advocating for an eco-linguistic paradigm shift such as adopting "restorative" over "sustainable" and emphasizing "kinship" over "resources" this research proposes actionable strategies for educators, policymakers, and communicators to align language with planetary well-being. The conclusion underscores the urgency of integrating eco-linguistic principles into curricula, media, and policy frameworks to cultivate a linguistically conscious approach to global sustainability challenges.
Keywords: Eco-Linguistics, Sustainability, Environmental Discourse, Language Ideology, Ecological Metaphors, Climate Communication.