GLOBALIZATION'S CULTURAL CROSSROADS: TRADITION, TRANSFORMATION, AND IDENTITY IN URDU AND PASHTO LANGUAGES IN PAKISTAN
Abstract
Presenting an exploratory analysis of the research problem of this scholarly investigation into the overwhelming effects of globalization on the linguistic and the literary realm of the Urdu and Pashto languages in the Khyber Pakhtunkhwa Province of Pakistan. we use a questionnaire and indepth interviews to collect data from the target population namely the Urdu and Pashtu speaking writer and intellectuals in Khyber Pakhtunkhwa; Populations Qualitative. The conclusion draws attention to the nuanced nature of the interference and points to the urgent necessity of language support to maintain linguistic and cultural, as well as geographical, identity.
KEY Words: Globalization, exploration of Urdu and Pashto, language conservation, national language, language policies, language education programs