Artificial Intelligence and Its Impact on HRM Functions of Pakistani Textile Industry: A Qualitative Study

Authors

  • Kashif Lodhi Department of Management, Economics and Quantitative Methods Università degli Studi di Bergamo via dei Caniana 2, 24127 Bergamo (BG), Italy
  • Dr. Atif khan Assistant professor, Faculty of Education, University of Barcelona, Barcelona, Spain
  • Gianfranco Rusconi Emeritus Professor of the University of Bergamo (Italy), Department of Management Visiting Professor of Etica d'impresa Department of Law
  • Sohail Ahmad (Corresponding Author) M.Phil. English Linguistics. SSE English School Education Department (SED), Govt. of Punjab, Pakistan

Abstract

The purpose of this quantitative research is to explore role of artificial intelligence (AI) in Human Resource Management functions in Pakistani Textile Industry that plays a significant role to for the country’s economic development. The research addresses the central question: This research question tries to know the changes that may occur in the HRM functions in the context of the Pakistani Textile Industry due to the integration of artificial intelligence. Using both qualitative and quantitative instruments, the study measures the current state of AI integration, reviews the impact of AI on particular dimensions of HRM, and identifies witnessed advantages and drawbacks. The research is underpinned by two theoretical models namely Resource-Based View (RBV) and Technology Acceptance Model (TAM). In the realisation of these objectives, the study establishes a positive relationship between the use of AI and enhanced HRM results in areas such as recruitment, training and evaluation. But of course, issues like the problems caused by the algorithms and the workers’ loss of jobs due to AI app development appear. Implications for HRM textiles industry, suggested for future research and; ethical AI practice are the last points of the study.

Keywords: Artificial Intelligence (AI), Human Resource Management, Pakistani Textile Industry, Economic, Development

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Published

2026-01-31

How to Cite

Kashif Lodhi, Dr. Atif khan, Gianfranco Rusconi, & Sohail Ahmad (Corresponding Author). (2026). Artificial Intelligence and Its Impact on HRM Functions of Pakistani Textile Industry: A Qualitative Study. `, 5(01), 679–686. Retrieved from https://assajournal.com/index.php/36/article/view/1352