Impact and acceptance of Artificial Intelligence-based Writing Assistant among the youth in Pakistan

Abstract

Artificial intelligence (AI) has transformed society by revolutionizing human beings, from private to public sector, particularly the youth. The core purpose of the research is to examine the acceptance level of Artificial Intelligence (AI) among university students. At this academic level, youth especially students have a lot of issues in terms of writing their subject-relevant work. This research study explains the acceptance of Artificial Intelligence (AI) among the youth (15-29) for assistance with academic writing skills.

Aiming to produce result-oriented research, a qualitative approach (Netnography) has been used in this empirical study. A purposive sampling technique was adopted to select post-graduate students (n=100) from four universities (two Public and two Private). Data was collected through semi-structured interviews consisting of ten questions. For the purpose, a dedicated “WhatsApp group” has been generated to facilitate, interaction and interview administration.

The results of the research revealed an affirmative response, impact of AI-based writing assistance and acceptance among the youth of all private and public sector universities. The usage of Artificial Intelligence (AI) has doubled the competence by providing quick response with sinking time span and extra effort for editing and rephrasing.

The conclusion of the exploration will lead to accepting this human ease technology (AI). It will also give room to manage institutions and students in adopting AI writing assistants which will ultimately enhance their writing skills and process.

Keywords: Artificial Intelligence (AI), Youth, Writing-Assistance, Technology Acceptance, Netnography