Influx of Artificial intelligence (AI) Acceptance and Perceptions: A case study of Pakistani youth

Abstract

This research study will reveal the perceptions and the acceptance of artificial intelligence (AI) among the youth (18-22) close to these latest gadgets. The influx of advanced technology, specifically Artificial Intelligence (AI) has created a significant impact on the lives of the masses. It has revolutionized the approach of the university students. 

The study uses a mixed-methods approach, including both quantitative and qualitative data collection and analysis. A survey questionnaire was managed to a representative sample of the students from four different universities of Punjab province. The research approach based on ex post facto survey which is cross-sectional and non-experimental depends on measurement excludes researcher intervention. The total strength of the sample is 880 collected from these universities (2 public and 2 private) of post-graduate level students.

As far theoretical framework is concern researcher has apply acceptance and use of technology which is known for its most effective models to forecast technology acceptance and adoption intention of new technology. The study also highlights the students’ contrary views on AI’s evolution, underlining the flexibility of opinions with the reasoning of its acceptance among them.

Keywords: Artificial intelligence (AI); Awareness; Perception; Acceptance; trustworthiness