CULTURAL DIPLOMACY AS A TOOL FOR PAKISTAN’S SOFT IMAGE

Abstract

A country can enhance its global image by utilizing the tool of cultural diplomacy. It enables countries to proliferate their cultural values to the outside world. Pakistan is blessed with diverse culture which can be used for attracting the foreign world and creating a soft image. This paper sheds light on the idea of cultural diplomacy and its possible utilization in the foreign affairs of Pakistan. It can play a significant role in countering negative stereotypes about Pakistan. It can send the message of peace and love to the external audience. This paper explains the various strategies through which cultural diplomacy can be used such as educational exchanges, promoting tourism, highlighting local brands and organizing sports activities. Furthermore, the challenges facing cultural diplomacy are also being discussed in this paper.    

Keywords: Cultural Diplomacy, Global Image, Cultural Exchange, Foreign Policy, Media.