THE RISE OF CHINESE SOFT POWER: CULTURE, DIPLOMACY, AND INTERNATIONAL PERCEPTIONS

Authors

  • Ejaz Karim Postdoctoral Researcher at School of Ethnology and History, Yunnan Minzu University, China.
  • Liu Rong Professor, at School of Ethnology and History, Yunnan Minzu University, China.

Abstract

In recent years, Chinese soft power has drawn much attention worldwide and has become an important part of the nation's larger national strategy. This paper looks at the fundamental elements of Chinese soft power to increase China's global influence, such as its values, cultural legacy, and outreach initiatives. It also examines China's different development strategies to build and project its soft power, including bolstering cultural diplomacy, using educational exchanges, and advancing popular culture through media campaigns. The paper also assesses the difficulties encountered in these endeavors, such as geopolitical tensions and cultural misunderstandings. The analysis emphasizes how complex Chinese cultural soft power is and how crucial it is in determining China's reputation internationally.

Keywords: China, Culture, Soft power, Diplomacy, Education

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Published

2025-03-07

How to Cite

Ejaz Karim, & Liu Rong. (2025). THE RISE OF CHINESE SOFT POWER: CULTURE, DIPLOMACY, AND INTERNATIONAL PERCEPTIONS. `, 3(01), 1244–1269. Retrieved from https://assajournal.com/index.php/36/article/view/246

Issue

Vol. 3 No. 01 (2025): Advance Social Science Archive Journal

Section

Articles