ROLE OF ENGLISH LANGUAGE IN SUSTAINING SOFT SKILLS CAREERS IN DIGITAL MARKET: A STUDY OF FUTURE DIRECTIONS FOR FRESH FREELANCERS

Abstract

This study investigates the role of English language proficiency in sustaining successful freelancing careers, particularly within the digital market. As more clients turn to freelancers and with platforms like Upwork and Fiverr emerging, freelancers must learn how to communicate to work internationally. In this paper, an attempt has been made to analyze how English language proficiency affects career opportunities and the applicability of soft skills like communication skills, team management, and flexibility while choosing freelancing as a career. Carried out through a quantitative survey of 150 freelancers from various fields, this study reveals that better English proficiency is directly related to higher career achievements, especially in fields such as Information technology, content writing, and voice-over. Based on this research, it was proposed that the retention principle offers clients soft aptitudes and English proficiency is critical across technical competencies about clients and job satisfaction. The paper provides helpful suggestions for freelance translators to improve their English so that they can have better job prospects and longer career spans.

Keywords:  English Proficiency, Soft Skills, Freelancing Careers, Digital Market, Communication Skills, Remote Work,Career Sustainability