SOCIAL MEDIA AS A TOOL FOR LEARNING: A SURVEY OF PUBLIC SECTOR SECONDARY SCHOOLS IN DISTRICT LAHORE

Abstract

Social media have turned out to be effective means for learning, offering innovative ways to engage students and support educational processes. The study was intended to find out the perceptions of students regarding social media as a learning tool in the secondary schools of district Lahore. Quantitative research design, using a survey method was used to collect data. It was conducted on 399 students of public sector secondary schools of district Lahore. The sample size was selected using Yamane Formula and proportionate stratified sampling technique was used. Data was collected by using a self-developed close-ended questionnaire. The validity of the instrument was ensured by experts’ opinions and the reliability was established through pilot testing. Descriptive (mean, standard deviation) and inferential statistics (independent samples t-test) seeking the help of SPSS software was used to analyse data. The study concludes that platforms like YouTube, WhatsApp, and Facebook enhanced learning of students by fostering collaboration, improving comprehension, and boosting engagement. However, distractions, unequal access, and low digital literacy remained key challenges.

Keywords: Student Perceptions, Social Media, Secondary Level.