Religious Narrative in the Digital Age: A Thematic Analysis of Maulana Tariq Jameel's Social Media Content

Abstract

Social media is a powerful tool for communication and information sharing. Islamic scholars utilize these digital platforms to disseminate religious knowledge, engage with followers, and promote moral and ethical teachings. Platforms such as YouTube, Facebook, and Instagram have become essential mediums for delivering Islamic sermons, educational content, and social guidance. One prominent scholar, Maulana Tariq Jameel, uses social media to share Islamic teachings and moral insights with a global audience. His speeches are noted for their simplicity, emotional depth, and relevance to contemporary issues, resonating widely with millions of followers worldwide.

This study examines the most viewed YouTube videos of Maulana Tariq Jameel. The primary aim of the research is to analyze the key themes, narratives, and engagement strategies employed in his speeches. The videos were analyzed using a coding sheet, which allowed for an exploration of key themes, presentation styles, and the overall impact of these videos. Through thematic analysis, the study seeks to understand how Maulana Tariq Jameel employs digital platforms to engage audiences, convey Islamic values, and address modern spiritual and social challenges.

The study focused on Maulana Tariq Jameel's five most-viewed YouTube videos, which collectively garnered over 107.3 million views. The themes of these videos included life after death, the significance of prayer, the sacrifices of Imam Hussain (RA), methods for inviting non-Muslims to Islam, and spiritual guidance. The research explored the central topics, narrative strategies, and audience responses to these videos.

The findings discovered that Maulana Tariq Jameel's speeches center around spiritual awakening, moral reformation, and the simplified interpretation of Islamic teachings. His narratives, delivered with compassion, simplicity, and wisdom, leave a profound impact on audiences. His speeches emphasize not only religious values but also address contemporary social issues, family relations, and ethical conduct. This study highlights how Islamic scholars effectively utilize digital platforms to disseminate religious messages and influence public opinion. The results provide significant insights into the dynamics of religious narratives, the role of social media, and digital religious influence, contributing to a broader understanding of how Islamic teachings can be promoted and social reforms encouraged in the digital age.

Keywords: Maulana Tariq Jameel, YouTube, Thematic Analysis, Islamic Narratives, Religious Influence, Digital Platforms, Religious Communication